The Mladinska knjiga publishing house on the internet

Less than a month ago, the Mladinska knjiga Publishing House appeared on the internet. The idea for this project is about a year old, and it includes a presentation of novelties, a book catalog, magazines, a favorable offer, and it also enables ordering right in front of your machine. Riko Rižnar, head of the general sales department, spoke about the decision of the Mladinska knjiga publishing house for this venture.

RIKO RIŽNAR:
At the Mladinska knjiga publishing house, we have been thinking for a long time about how to present the extremely extensive publishing program that we prepare every year at the publishing house to our users, our readers as widely as possible. The publishing house publishes almost 350 different new titles a year, so we always have between 2,000 and 3,000 different titles in stock. Due to the extremely large number of titles and extreme variety, we publish books from children’s picture books to the Encyclopedia of Slovenia for adults, we decided that with the advent of the Internet we can use this new medium for preparing our electronic presentation.

META ČESNIK:
And who is it meant for?

RIKO RIŽNAR:
The Internet is, of course, a medium intended for all users, and our target group, if I may say so, are mainly individual users, people who browse the Internet at home, and partly also the professional public, which is already connected today, for example educational libraries.